There is a monumental convergence of people, resources, and technology that can give you and your business a competitive advantage. Just take a minute to observe your surroundings and you will quickly meet the next generation of employees, customers and business partners using cutting edge social media. These include grade school kids that have mastered a cell phone as they send hundreds of text messages, globally, and who already use a computer and other electronic gadgets, knowledgably. In today’s business climate, positioning your product and services, and connecting with people through technology, are more important than ever to gaining that competitive advantage.
As a business owner, are you hosting webinars to educate consumers on your products or services? Are you conducting online video conferencing to interview potential employees? Are you recording podcasts to promote your business culture, or going viral on Twitter, Facebook or YouTube and other social media to market your brand, create a following, or to increase your cool quotient? These are all questions that will yield valuable insight into smart marketing, communication and advertising campaigns that will reach a technologically advanced and diverse culture beyond your backyard.
Your business, communication and people strategies should be progressive enough to ride the technological wave. Whether or not you run your business in a conventional manner, reality is that your business, big or small, is smack dab in the middle of this modern and technologically dominant business landscape. Embracing the convergence of people, resources and technology will give business owners a competitive advantage. How, you ask? I challenge you to hire a confident blogger that is well connected and has a following of thousands and to take advantage of social media to connect with the avid consumers who are a click away from their next purchasing decision. I personally believe that it is instrumental for business owners to be forward thinking and to pay close attention to how technology can benefit their business and bottom line and expand their reach.
It is easy to show statistical data on spreadsheets about how technology is impacting our world, how it is affecting the way we do business and how that translates to a competitive advantage. It is much more impactful to visualize those facts. A group of creative and visionary professionals skillfully assembled a series of facts on the progression of information technology in the world which clearly defines how we are living in exponential times. The video below will take you through, around, and over that box many conservative business owners tend to stay within. After watching, I invite you to reflect on how you will utilize this information to propel your business forward.
I am sure that for some of you, it will mark the beginning of your encounter with Blogging, Texting, and the Social Media explosion.
Credits: Karl Fish and Scott McLeod created the original version of “Did You Know?” Jeff Brenman (remixed/version 3), Laura Bestler and XPLANE (version 4), Corp.
Embrace the Convergence for a Competitive Advantage by Jackie Torres
