I just wanted to share a story that comes to mind as I consider the importance of communication in the workplace.
As this story begins, plant managers were becoming concerned that their employees were being solicited to sign union organizing cards. This was based on toxic communications such as rumors that had been circulating, whispered conversations amongst various groups during the day and strangers who had been seen hanging around across the street from the plant parking lot (all signs to watch for in your company).
Ray was newly assigned to the plant as a Region VP and arrived one day for his first visit. He didn’t come to visit just with the management team (which is so typical in some companies). Ray spent time with five different focus groups made up of folks from every department. In an effort to improve communication and become acquainted with the entire team, he asked questions and listened to thoughts and ideas from the staff. Of course, the senior managers were skeptical about his approach and worried that this open communication style would cause an uprising that would catalyze union talk.
Ray’s communication style captured the attention of each group from the first moment. He told his own story of how he started in the warehouse and turned challenges and obstacles into successes over the course of his career. This established his credibility with the group and diffused union threats. He spoke the language of the group, understood their world, answered questions even before they were asked by sharing information usually kept at higher levels, and he cared. All of this was made evident in less than 20 minutes. It was amazing to witness. It seemed so simple—Ray made it appear so simple—I think the rest of us just make it difficult.
By listening for the remainder of his time with each group, he created a sense of hope, trust, and excitement. There was no mud slinging, no union threats, no anger expressed in the focus groups. Several employees used this open communication opportunity to speak up about one particular manager who was difficult to work for and who caused frustration and anger to develop. They talked about some policies that they didn’t agree with or understand. Ray listened. Some things he was able to explain, some questions he could answer. Others he admitted he’d have to find out about and get back to them.
With Ray’s help, the team was able to open the lines of communication again and avoid a union campaign. He taught those managers a critical lesson—don’t be afraid to hear the truth! Make sure you are aware of employee concerns and take the time to listen to and address them. You don’t want to be forced into an organized labor union situation unnecessarily. It’s really not that hard to avoid it.
Communication is Key to Union Avoidance by Donna Galatas
